It may come as no surprise that the appearance of food has a huge impact on the way people perceive its flavour. The particular colour of an item is associated with certain expectations of taste. Should its saturation or intensity be slightly off, people may have doubts about eating or drinking whatever is in front of them. Colouring additives, therefore, play an important role in the success of food production.
Without them, many of our favourite foods wouldn’t be the same. Strawberry yoghurts wouldn’t be red, margarine wouldn’t be buttery yellow, and Orange Crush wouldn’t be — well — orange.There’s just one issue for food manufacturers. Many of the typical colours used in food production are at odds with consumers’ growing preference for clean, natural, and healthful labels.
Picking up a box or bottle only to read that its vibrant shade of red is thanks to Red No. 2 can be difficult for those who want to know what goes into their food. The name of this azo dye derived from the Amaranth grain has the same effect as other alphabet-soup ingredients; it leaves consumers confused and wary of the product in their hands. Consumers who are conscious of the additives in food will see these unfriendly labels and turn to products that embrace clean, natural additives.
Using these additives in your own products is imperative if you want to keep your customers happy but discretion is necessary when looking for a supplier of label friendly colours. You can’t expect to replace one additive for its natural alternative without guaranteeing it can consistently maintain the colour expectations of your much-loved confectionaries or snacks.An Orange Crush that turns brown over time due to a substandard additive would be a production nightmare; no one would want to drink it regardless of how natural or healthy the ingredients are.
The technicians working at Cambrian, a successful additive supplier, strive to test each and every additive that they source. In terms of their natural colouring additives, they assess the ingredients’ability to maintain the right hue when exposed to light, temperature and moisture levels, and air. Only those additives that can consistently enhance the colour of food without any variations will ever make it into their ingredient portfolio. That’s why after extensive testing, the natural colours from Cambrian can be used as a healthful, label-friendly alternative that successfully replaces colouring chemicals.
A supplier like Cambrian can help you get the best of both worlds. You’ll be replacing unwanted ingredients with their natural alternatives without sacrificing on quality. You’ll still be able to provide colours to colourless foods or enhance the colours already naturally apparent in your products and achieve the same hue each time—which means your products will consistently meet your customers’ expectations regarding the taste of your food.